by Matthew Rogers
I have been busy job hunting lately, which has delayed my first post which was originally going to analyze the new Buccaneer logos and uniform, but a recent announcement by Florida State has become a much more interesting first topic.
It has been rumored for a few months now that FSU was working on a new logo for athletics, and on Tuesday it was officially announced via a teaser video on the blog, Tomahawk Nation, that the Seminoles would be revealing a new logo on April 11th. The video titled, Ignition Tradition, linked here, shows images of the university’s history and notes that the changes made in the past have become lasting traditions today such as adding a spear to the helmet and Chief Osceola charging out before games. The 30-second spot shows tid bits of what we can assume will be the new logo, but never shows it in entirety. However, like nearly every announcement of a future announcement, what looks like a credible logo was leaked, which is the grainy photo you see above.
I was born into a family of Seminole season ticket holders in the glory days of the 90’s, and as a result was raised in garnet and gold. Growing up I loved everything about the Noles’ look. I loved the instantly-recognizable helmet, I loved the simple, classic uniforms, I even loved the occasional garnet or white alternate pants. I loved everything except the head logo. There was just something about it that seemed off. The logo was adopted by the school in the 1970’s and it shows it’s age. The scratchy font in the “feather”, the strange backwards ‘c’ eye, the slicked back guido haircut, the pointy nose, and the strange expression always bothered me. When I could, I opted to purchase merchandise featuring the interlocking FS logo or the arrowhead rather than the head.
Nike, the official outfitter of the school, apparently agreed with me. In the late 90’s Nike began to use this logo on certain FSU merch and is used often today. Then in the late 2000’s FSU donned a Nike Pro Combat uniform that brought about an updated spear logo. The head logo began to be eliminated from most Nike apparel.
As much as I disliked the primary logo, over time I began to appreciate it’s flaws and accept it as another FSU tradition. So I was concerned when I learned of an updated logo that it would remove the classic-ness its predecessor. My fears turned out to be unfounded. The new logo removed all the things in the original design that irked me while retaining the timelessness of the of the old. We can see elements of previous Nike influenced logos on the feather, which now extends beyond the circle and looks more like, well, a feather, and also balances the empty space to the right of the face. This ties in the primary logo with the rest of the current Florida State brand identity. The face itself is what is most improved. A more passionate looking expression, a rounded nose, the flipping of the ‘c’ eye, a more Native American-like hairstyle, and details such as an ear and defined jawline are vast improvements to the original that make the logo more representative of an actual Seminole and also more intimidating.
While we can’t be 100 percent sure that this is the actual logo to be unveiled in April, if it is, it is a giant upgrade. It is a great way to usher in a new era of Florida State athletics visually and separate the Bowden era from the rise of Jimbo Fisher as the new man in charge. It is also a great marketing move to change the logo at a time when so much attention is on the school and “force” fans to purchase more memorabilia with the newest logo.
Overall, this is a great move by the Seminoles, and I for one can’t wait to see what else is revealed on April 11th.